Sleeping Giant Music » Blog A Premier Music Agency Wed, 04 Mar 2015 07:00:31 +0000 en-US hourly 1 A Premiere Music Agency: Podcasts air each week on Tuesdays, Wednesdays, and Thursdays. For more podcasts and artist information, check out Sleeping Giant Music no Sleeping Giant Music (Sleeping Giant Music) A Premier Music Agency Sleeping Giant Music, Podcasts, Music, Downloads, DJs, Mixes Sleeping Giant Music » Blog Shoe Scene Symphony Blanc Audio Guest Mix Wed, 25 Feb 2015 18:19:49 +0000 Head over to Blanc Audio’s Soundcloud and feast your ears to an awesome guest mix from the guys of Shoe Scene Symphony! Filled with nearly 30 tracks, this mix is both intricate and intimate, and will have you dancing into the weekend. After one listen, you will see why Shoe Scene Symphony has been generating a lot of buzz with there very unique and extremely recognizable sound.

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Serafin Interview With Serato Wed, 25 Feb 2015 18:17:51 +0000 Our very own DJ Serafin sat down with Serato for a one on one interview to discuss everything from the evolution of his DJ style throughout the years, to his favorite tracks currently in his library. You can read the full interview on the Serato website. Get to know more about one of the hottest nightclub DJs in the game right now.

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Late Night Science Fortune 421 Podcast Thu, 19 Feb 2015 22:49:34 +0000 Head over to Fortune 421’s Soundcloud to check out their latest podcast featuring Late Night Science! This mix will keep your head bobbing and your body moving from start to finish.

Fortune 421 is a national fashion, music and events company based in San Diego. Fortune 421 Music has over 40 releases from such artists as WhiteNoize, Donald Glaude, Scotty Boy and Scooter & Lavelle. For more information, check out the Fortune 421 website.

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Dynamix Wins Red Bull Thre3style Qualifier Tue, 17 Feb 2015 22:32:33 +0000 A very BIG congratulations to our very own DJ Dynamix who won the 2015 Red Bull Thre3style West Regional Qualifier last Friday at Fluxx! There was plenty of competition that night with some of Southern California’s best DJs battling for the opportunity to advance to the USA Championships in March. In the end, the VH1 Master of the Mix stood alone as the winner. You can check out coverage of the event on the Red Bull Thre3style website.

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Chris Cutz on Fox 5 News Fri, 13 Feb 2015 22:52:45 +0000 Check out a clip of former Red Bull Thre3Syle champion Chris Cutz chatting with Fox 5 San Diego about tonight’s San Diego Qualifier at Fluxx. You can view the segment now on the Fox 5 website. Make sure to head over tonight and support our very own DJ Dynamix as he battles it out with some of the best DJs in Southern California to advance to the USA Championships in Phoenix, AZ. Good luck to everyone competing tonight!

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DJ Scooter 2015 Promo Video: There and Back Again Wed, 11 Feb 2015 18:29:13 +0000 Check out the 2015 promo video “There and Back Again” from DJ Scooter now on SGMTV! Follow everyone’s favorite DJ from San Diego to Las Vegas as he rocks Parq and Hyde Bellagio. You don’t want to miss out when DJ Scooter comes to your city… Stay tuned for a lot more shows in 2015!

DJ Scooter 2015 Promo Video: There and Back Again from Sleeping Giant Music on Vimeo.

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Music Publicity, Are You Doing It Right? Tue, 10 Feb 2015 18:28:08 +0000 This week’s Behind The Agent’s Desk features a guest post from Lauren Worthington at theoryX Public Relations. Find out more about the Public Relations field and how it relates to the music industry.

6 Things You Need To Know About Music Publicity

1. What PR is

The Merriam-Webster Dictionary explains it best, stating that publicity is “an act or device designed to attract public interest; specifically: information with news value issued as a means of gaining public attention or support. Also: The dissemination of information or promotional material.”

When PR is done well it provides an opportunity to build a positive brand reputation with your target audience. However, it’s important to know that PR is not the same thing as advertising or marketing. Author S.H. Simmons broke down the difference best when he said, “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”

Your publicist isn’t here to get you gigs (that’s a booking agent), on the radio (distribution) or get your tracks signed (management), but is there to establish working relationships between you and the media.

2. PR is a marathon, not a race

Good publicity is a slow process that builds over time. The more a media outlet sees your name the more likely it is that they’ll start paying attention, so don’t panic when your first track isn’t a viral sensation. With stiff competition and thousands of tracks and albums hitting the marketplace every week, it can often take 6 months to see a return on investment. You also don’t want to exhaust your contacts by trying to force coverage for every little piece of news. It’s best to take things slow and steady in order to keep you in the race in the long run.

3. Publicists are only as good as what they have to work with

PR is not a magical solution to gaining fans. Not only do you need the music to back it up (as Douglas Smith said, “PR is performance recognition”), but it’s important to have built a strong social following and fanbase on your own before investing in a PR company. PR should also be used in conjunction with other marketing tactics such as social media, distribution, advertising, etc., in order for it to be truly successful.

4. It’s a team effort

Publicists can’t do it all themselves. PR is a machine that can only operate if everyone is working together, from your management and booking agent, all the way to the record label releasing your music. Without their help and involvement, PR can only go so far.

5. Publicity does not sell music

Contrary to popular belief, music PR does not have a direct correlation to record sales. While a good article can definitely give them a boost, PR’s bigger focus is raising awareness of your brand in the press and helping build and share your story. When you’re hiring PR you’re paying for effort, not results.

6. If you price yourself like dirt, you’ll get treated like dirt

There’s no quicker way to turn a publicist off than asking for their services and then wanting to haggle on price. Remember that this is our livelihood… You wouldn’t bargain with your dentist. If you’re only willing to pay for half a campaign, that’s exactly what you’ll receive.

About theoryX

theoryX Public Relations, LLC was started in 2011 to provide music publicity, marketing and social media services to emerging and established Electronic Dance Music artists. We work with record labels, producers and DJs, tech companies and artist management teams to make sure people hear about the latest news, tracks, albums and performances. Our main job is to secure press coverage for our clients in magazines, blogs, radio and other media outlets so that they get the maximum exposure for their projects. We have worked with BT, Robbie Rivera, Tritonal, Project 46, JES, Gareth Emery and his label Garuda Music, Adam K, Max Graham, Enhanced Music, iZotope, Sony and many, many others! Check out the theoryX website for more information.

Lauren Worthington
Marketing & Public Relations

Find out more about Lauren and meet the rest of the SGM team!

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Darin Epsilon Makes His SXSW Debut in March Mon, 09 Feb 2015 19:12:19 +0000 Darin Epsilon is set to make his SXSW debut next month when he plays alongside Paul Oakenfold, Hernan Cattaneo, and Nick Warren at Kingdom Nightclub in Austin, TX. If you’ll be at SXSW, make sure to go out and support!

South by Southwest Music Conference and Festival (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin,TX. The first SXSW Conference and Festival was held in 1987. Since then, attendance has increased with people from all over the globe coming in to attend.

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Dainjazone Releases a New Mix on the DJ City Podcast Mon, 02 Feb 2015 19:37:25 +0000 Make sure to show DJ Dainjazone some love and check out his brand new mix on the DJcity Podcast! The new mix is filled with plenty of bangers from Bobby Shmurda, Rae Sremmurd, Beyonce, Matstubs and more, guaranteed to keep you bouncing for the rest of the week. Like, share, favorite, and all that good stuff. Just don’t sleep on this!

This series from Dainja is scheduled to air monthly via the DJcity Podcast and will feature some of his favorite forward-thinking club music, mostly in the 55 to 85 BPM range.

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All Aboard! the Groove Cruise Miami Wed, 28 Jan 2015 20:48:52 +0000 As expected, Groove Cruise Miami has sold out! We hope everyone embarking today has a great time and an unforgettable experience. We are happy to be having Dean Mason, George Acosta, Scotty Boy, and Scooter & Lavelle performing at this years cruise. Wishing everyone on the ship safe travels and positive vibes!

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