Sleeping Giant Music » Blog A Premier Music Agency Tue, 25 Nov 2014 23:05:03 +0000 en-US hourly 1 A Premiere Music Agency: Podcasts air each week on Tuesdays, Wednesdays, and Thursdays. For more podcasts and artist information, check out Sleeping Giant Music no Sleeping Giant Music (Sleeping Giant Music) A Premier Music Agency Sleeping Giant Music, Podcasts, Music, Downloads, DJs, Mixes Sleeping Giant Music » Blog JJ Flores and Antonio Giacca Release “Not Yours EP” On Beatport Tue, 25 Nov 2014 21:06:26 +0000 Last week, JJ Flores and Antonio Giacca released their “Not Yours EP” on Beatport. Only about a week after the release, the track “Not Yours” has quickly climbed the Beatport Indie Dance/Nu Disco Top 100 chart. Make sure to head over to Beatport and purchase your copy to help Giacca & Flores reach the Top 10!

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Check out Mike Czech and Fresh One at the Red Bull #TripleSet Skateboard Competition Wed, 19 Nov 2014 19:28:06 +0000 Earlier this month, the Redbull Triple Set Skateboarding Competition was held in the historic North Park Theatre showcasing 50 of Southern California’s best skateboarders. SGM’s own Mike Czech and Fresh One were both in attendance providing the music and showcasing their own skills behind the DJ booth. Check out all the video coverage at Transworld Skateboarding’s site now!

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Shoe Scene Symphony Hits One Million Soundcloud Plays Thu, 13 Nov 2014 20:06:44 +0000 Congratulations to Shoe Scene Symphony for reaching over 1 million plays on Soundcloud! Make sure to check out the Shoe Scene Symphony Soundcloud page and show the guys some love! Looking forward to more awesome music in the future!

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4 Tips To Becoming A Successful Artist Wed, 12 Nov 2014 19:49:04 +0000 In the DJ world you can never tell who the next big act will be. As with anything, becoming a big DJ/Artist takes a lot of hard work, talent and certainly an element of luck. However there are always a few things we look for as agents that are tell tale signs of an act that is on the rise. Here are 4 keys to becoming a big DJ/Artist in the eyes of agent.

1. Organization – Typically acts that are successful are ones that have great organization and understand structure. Having the ability to put together a proper plan for success as well as creating and meeting goals within that plan are essential to developing an artist’s career. A strong plan and the ability to execute that plan will not always guarantee success, but will put an artist in a much better position to gain success.

2. Focus/Work Ethic – They say that nothing worth achieving is easy and that is very true in the case of the music business. In my experience improving an artist profile is a very difficult process which takes alot of time effort and energy. Artists without strong work ethics and focus on developing themselves over a long period of time typically end up not achieving their goals especially in an environment where there is a significant amount of competition. Every DJ wants to be big, but only a few have the work ethic and focus to put in the effort to reach the goal. These traits are essential!

3. Financial Backing – This is one piece which I think many artists don’t realize. The early 90s was the time I felt artists could really reach star status without necessarily having a lot of financial funds to build their brand as it was less of a social media frenzy and more of a word of mouth type of environment. Artists who played amazing sets were seen and talked about which increased notoriety. In today’s day and age, not only is production important, but marketing and social media have also taken on a pivotal role in brand development. Financial capability is far more essential in allowing an artist to stand out in the crowd. Marketing and Brand Development are extremely important pieces to develop an artist these days and without the funds to dump into these platforms it becomes an uphill climb to get noticed which is why having capitol to help create these avenues is ever so important to helping an artist rise to the top.

4. Management – Getting to the top is not a one man/woman show as it takes a team to get there. Proper artist management is essential to helping artists achieve their goals, develop sponsorship avenues , pitch releases to labels, land the proper booking agents, and manage the overall operations for an artist. In addition to these items a good manager sets the tone for an artist’s career by helping to create an effective marketing campaign and executing that campaign. These are important tasks that really help to move things along. In my experience, one of the biggest hurdles which hold an artist from getting over the top is lack of proper management.

In closing I would mention that having these four items in place may not ensure an artists success as there are many variables that make or break an artist’s career. However, if a DJ/Artist can have these 4 items in place they will be putting themselves in better position to be successful then 90% of the DJs/Artists out there.

Troy Gilmore
Vice President

Find out more about Troy and meet the rest of the SGM team!

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Shoe Scene Symphony’s “Feeling Alright Remix” Featured On Dani Deahl Mon, 10 Nov 2014 19:12:42 +0000 Last month, we shared Shoe Scene Symphony‘s Remix of the Solar Heist track “Feeling Alright.” With all the great feedback and over 40,000 plays and counting on SoundCloud, the track was featured by the one and only Dani Deahl. The review can be seen now on the Dani Deahl blog. Thank you to everyone for all the support!

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Dynamix Guest Mix on This Bangs Radio Fri, 07 Nov 2014 22:37:47 +0000 The King of LA, DJ Dynamix, recently cut up a special guest mix for This Bangs Radio last week. Head over to This Bangs’ SoundCloud and experience some amazing turntablism at its finest. The VH1 Master of the Mix spins some awesome club bangers guaranteed to make you want to hit up the local clubs this weekend!

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Slowhand Interview With Tue, 28 Oct 2014 20:36:20 +0000 NoticeWorthy sat down with our very own DJ Slowhand for a one on one interview. Read up on everything from his first thought waking up, to how he got his start as a DJ. If you want to get to know more about the man behind the DJ booth, check out the interview and all his fun facts on NoticeWorthy’s website now!

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How Are You Structuring Your Deals? Thu, 23 Oct 2014 19:15:15 +0000 Many artists are curious on how they can break out of their market and start traveling more. One of the biggest issues I see is the way certain artists structure their deals. I’ve decided for my “Behind the Agents Desk” post today to briefly discuss the pros and cons of each type of deal you might face while touring:

1. Trades – Trades follow the common philosophy as I scratch your back you scratch mine and can help get an artist into another market. Trades work best with DJs that can give them their slot and vice versa.

PRO – Can get a young DJ into a new market.
CON – Fee’s are usually local rates and no expenses included.

2. All In – All in deals are short for “All Inclusive” and are usually a good way to get started for younger talent. All in deals do not include any expenses so all of that will be paid for by the artist.

PRO – Usually negotiated at a much higher fee to include some of the expenses.
CON – Artist bears cost of flights, hotels, ground, meals and any other expenses incurred while on the road. Some artists stay with friends to make it cheaper, which removes privacy.

3. Fee + Hotel – Landed – “Landed” usually refers to the artist flying himself to the respective city and the purchaser covering the cost of the performance, a hotel room and ground service for the artist.

PRO – Artist does not have to cover all of the expenses. Driving if the destination is close enough can save on flight costs.
CON – Fee is lower and artist still has to cover cost of the flight. Flight can be expensive so always check flights before accepting the show.

4. Fee + Flight/Hotel/Ground/Meals – The king of all deals. This covers the artist in every which way. Artists must be in demand and commanding high fee’s for these types of deals to be offered.

PRO – Artist pays for nothing.
CON – There really is no CON about this type of deal other than your travel time!

Hopefully that gives some newer artists some insight to a few of the different deal structures we encounter!

Freddie Harb

Find out more about Freddie and meet the rest of the SGM team!

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The Groove Cruise Los Angeles 2014 Recap Video Wed, 22 Oct 2014 18:08:39 +0000 The official Groove Cruise Los Angeles 2014 Recap Video is out! Watch and relive all the madness and music that changed over 15,000 lives on this epic oceanic experience. SGM artists Scooter & Lavelle, Donald Glaude and Kristina Sky all took part in the insanity and played shows throughout the 4-day cruise. Grab your beach attire and get ready, as we set sail and reembark on the unforgettable weekend from Groove Cruise Los Angeles 2014. The Groove Cruise started in 2004 and each year generates enthusiasts from all over the world who love dance music, dance parties and most importantly, love to have a good time. The amenity packed cruise ship sails from LA and Miami each year for a 3-4 day mind-altering, high energy experience where attendees get to listen to and interact with their favorite music artists daily. Make sure you’re prepared as Groove Cruise LA 2015 will be here before you even know it!

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Dynamix on The Layover Show Mon, 20 Oct 2014 19:58:46 +0000 VH1’s Master of the Mix, DJ Dynamix recently blessed us with a live set on The Layover Show on Traklife Radio. Head over to his Soundcloud and listen as he tears it up on the 1’s and 2’s with two very eclectic sets. Also tune in as Dynamix sits down for an interview in between his sets to discuss some of his experiences and inspirations being a DJ. You do not want to miss this!

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