With the ever-changing trends in technology, there are more unconventional ways to build relationships with clients now than ever before. Most of our communication is based on personal meetings, email and phone calls. Sometimes, we need to think outside of the box to grab talent buyer’s attention.

As an example of an unconventional method we recently used, we noticed one of our talent buyers commenting on Facebook about Snapchat, a popular Smartphone application that allows you to send photos to your friends then disappears after a period of time. This gave us the idea to Snapchat him with his request (described on Facebook) along with a message to book one of our artists. Using unconventional methods is a great way to grab the attention of your buyers, as well as keeping your relationship with them more personal to our clients.

Freddie Harb

Meet the rest of the SGM team here!